Gai Adharit Unnati
Problem
Lack of transparency in the donation process leads to low trust, making donors unsure whether their contributions are reaching and benefiting the intended recipients.
Solution
Built a transparent, trackable donation experience where users could follow a cow’s journey, seeing care updates and how funds were used. By creating a sense of ownership and emotional connection, it increased trust and drove higher donation frequency.
Date
Aug, 2020
